ILLI Studio

Founded on 11 November 2020 by Emirati designer Rawdha Salem Thani, ILLI Studio reimagines the abaya as a canvas for personal expression. Drawing on the founder's background in architecture and visual arts, the label brings together contemporary silhouettes, imaginative prints and a distinctive sense of colour.

Rooted in Emirati heritage while embracing modern design, ILLI creates modest fashion with character. From celestial references to botanical motifs, each collection explores the beauty of storytelling through clothing, celebrating individuality, grace and confidence.